Tuesday, December 6, 2022

Walmart Launches Two Virtual Online Game Worlds in Roblox

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Walmart, the multinational retail giant, has launched two new experiences on the metaverse platform Roblox that targets a younger audience. Within Roblox, there are now two new spaces dubbed Walmart Land and Walmart’s Universe of Play, both of which offer unique interactive content and entertainment. The activation makes Walmart the biggest retail brand to venture onto Roblox, which has become popular as a place for brands to reach younger audiences at a time when the pandemic has transformed consumers’ online habits.

Walmart’s Chief Marketing Officer William White said, “We’re showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play. Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there.”

“So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play,” White added.

The first experience, Walmart Land, aims to embrace everything that concerns fashion and style. According to Walmart, it will feature a variety of immersive experiences, including Electric Island, House of Style, and Electric Fest. They will bring the best fashion, style, beauty, and entertainment items. For example, with Electric Island, you can play Netflix Trivia hosted by Noah Schnapp, attend live concerts with popular performers, compete in the Dance Off challenge, and even make beats in the DJ Booth Remix game. With House of Style, you can win fashion competitions.

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Disclaimer: This story is generated from RSS Feed and has not been created or edited by Waba News. Publisher: Gadgets360


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