Thursday, February 9, 2023

Walmart enters the metaverse with Roblox experiences aimed at younger shoppers

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  • Walmart is entering the metaverse with two experiences, Walmart Land and Walmart’s Universe of Play, in gaming platform Roblox.
  • The retailer is experimenting with other ways to reach shoppers, including shoppable recipes, livestreaming events and an augmented reality feature for furniture.
  • Walmart’s marketing chief, William White, said the company will use Roblox as a testing ground, as it considers other moves in the metaverse and beyond.

For now, he said Walmart won’t make money from its immersive experiences. Gamers can earn tokens and other rewards to put toward virtual merchandise on Roblox. National brands, such as toy label L.O.L. Surprise! and Skullcandy headphones, were included in the experiences based on their popularity with Roblox’s younger audience of gamers — not based on paying, he said.

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Disclaimer: This story is generated from RSS Feed and has not been created or edited by Waba News. Publisher: CNBC

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