Wednesday, February 1, 2023

Unwrapping Spotify Wrapped

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This year the platform told us all we were onions. Why?

Spotify thinks you’re an onion.

The platform’s annual Spotify Wrapped feature, which shows users what they have listened to over the past year, dropped on Wednesday, and some users were immediately struck by some funny wording they found in the annual marketing campaign. “This year, you had layers like an onion,” it read. “But you listened to music, unlike an onion.”

The guiding principle, at least where lines like the onion quip are concerned, is simple, though. “We don’t overthink it,” Mr. Bodman said in a phone interview.

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Disclaimer: This story is generated from RSS Feed and has not been created or edited by Waba News. Publisher: The New York Times


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