Fashion can’t stop talking about sustainability. Now it may have to put more money where its mouth is, as regulators set their sights on the industry.
This article is part of a series examining Responsible Fashion, and innovative efforts to address issues facing the fashion industry.
From recycled materials and organic yarns to fair wages for workers, fashion is full of claims about ways in which it can mitigate its impact on the planet. Historically, however, most brands’ promises have been voluntary and their progress self-reported. In other words, largely unchecked and unlikely to face punishment if or when they fall short of targets.
But change is in the air. Governments and legislators appear to be waking up to the fact that companies are not reforming themselves at a pace and scale that will meaningfully combat climate change. As a result, in both the United States and the European Union, a raft of new regulatory proposals has emerged this year that are intended to drive greater sustainability in the textile and fashion industries.
“Currently, they only need to provide greener options for the customers that want them,” he said. “Without more regulation, brands and retailers just don’t have the sufficient pressure — or incentives — needed to radically change business models.”
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