Full disclosure: Sue me but not only have I never played the iconic ’80s video game Tetris, I had never heard of it before encountering this new film Tetris, which world premiered tonight at SXSW and comes from Apple Original Films. I realize that probably makes me a bit of an oddity to the gamer generation, but I can only say my lack of knowledge on this product did not hurt one bit in being wildly entertained by a movie that tells its origin story. In fact it seems to be part of an encouraging but unlikely new genre this young year: movies all about the backstory of well-known products. BlackBerry from IFC and Paramount, Flamin’ Hot from Searchlight, and now Tetris from Apple have been on display this week at SXSW (BlackBerry actually premiered at Berlin), and if you think watching the emergence of a smartphone, a Cheetos brand and a single-player video game is, well, less than compelling, think again.
Having reviewed the former two (BlackBerry here and Flamin’ Hot here) and now this one, I have to think biopics on stuff, rather than people, have a bright future.
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