David Eilenberg, who joined Roku last April to head up original programming at the streaming company, has been upped to head of content, Deadline has confirmed.
Eilenberg is well-known in creative circles, having been an exec at ITV, Turner and Mark Burnett’s company during the course of his career. With his elevation, VP of Programming Rob Holmes, who had been with the company for about six years and helped steer initiatives like the launch of the Roku Channel and the acquisition of programming from Quibi, has exited the company.
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