Monday, March 27, 2023

Lego sales leap 17% as fans buy bigger, more complicated sets

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  • Lego’s revenue jumped 17% in 2022, reaching 64.6 billion Danish krone, or about $9.28 billion.
  • The toymaker wasn’t immune to macroeconomic pressures during the year including the war in Ukraine and increased costs.
  • However, Lego was able to offset those costs due to strong demand for its eclectic selection of building sets.

“People are buying more,” Christiansen said. “It’s not price increases driving it, if anything it’s people buying some of the bigger and more complicated sets. It’s a combination of volume and value.”

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Disclaimer: This story is generated from RSS Feed and has not been created or edited by Waba News. Publisher: CNBC


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