Thursday, February 2, 2023

GM is betting on its electric Equinox, starting at $30,000, to kick-start ‘massive adoption’ of EVs

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DETROIT – General Motors’ second chance at establishing itself as a mass-market leader in all-electric vehicles is expected to begin next year with the arrival of the Chevrolet Equinox EV.

The all-electric crossover is scheduled to go on sale in the U.S. next fall, starting at around $30,000 – a price level many automakers haven’t been able to achieve as the cost to build electric vehicles and the batteries needed to power them continues to rise.

GM executives expect the 2024 Equinox EV, officially unveiled Thursday, to become a high-volume seller for the Detroit automaker, as it transitions to exclusively offer electric cars and trucks by 2035.

“We think this is our big opportunity here to really start to get a massive adoption, and we have that expectation with the price; the volume that we expect to do,” Scott Bell, global vice president of Chevrolet, said during a media briefing. “This is a game changer for us and for the industry.”

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Disclaimer: This story is generated from RSS Feed and has not been created or edited by Waba News. Publisher: CNBC

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