It was, perhaps, inevitable in 2022 that TikTok users would figure out how an of-the-moment slicked-back bun could double as a self-care moment — and just as inevitable that the multitasking hairstyle would go viral.
Hence the Olaplex bun, where the “slick” of the bun comes from Olaplex No. 3, No. 6 or No. 7, hair treatments whose users are so evangelical that they tweet things like “Tempted to put Olaplex down as my religion on the census form.” By February, the hashtag #Olaplexbun had more than five million views.
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