Monday, March 27, 2023

Broadcast Viewership Dips Post-NFL In February, Streaming Stays Strong Led By ‘New Amsterdam’ & ‘The Last Of Us,’ Nielsen Says

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The conclusion of the NFL season led to an expected decline in TV usage, especially in broadcast, for the month of February. Despite the typical seasonal dip in viewing, New Amsterdam and The Last Of Us helped streaming stay strong.

According to Nielsen’s monthly report The Gauge, average TV viewership was down 5.1% overall, led by a 9.2% decrease in broadcast viewing. Sports broadcast viewing bore the brunt of that, taking a 65% hit month-over-month.

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Disclaimer: This story is generated from RSS Feed and has not been created or edited by Waba News. Publisher: Deadline


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