US video game giant Activision Blizzard, which Microsoft is in the process of buying, on Monday reported lower sales for the fourth straight quarter, but said the success of its latest Call of Duty installment broke records.
The group saw its revenue decline in the third quarter by 14 percent to $1.78 billion(roughly Rs. 14,500 crore), with console and PC games seeing big drops.
Too late to be included in the latest results, the company said Call of Duty: Modern Warfare II hit $1 billion (roughly Rs. 8,100 crore) in sales in just 10 days, the fastest release in franchise history.
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