The founder of Blok Watches said its first timepiece helps young wearers see, and understand, the passage of time.
Are children being taught how to tell time?
Neil Ferrier, a father of two, thought not, and that was why he created Blok Watches. Its first wristwatch, a 33-millimeter timepiece called the Blok 33 that was introduced in March, has a patent-pending rotating bezel engraved to indicate 5-, 10-, 15- and 30-minute blocks of time, a design detail that inspired the brand’s name.
Some industry observers have said that children have difficulty connecting with traditional watches. “Analog timekeeping is positively ancient to children,” said James Lamdin, the vice president of vintage and pre-owned timepieces for the retail chain Watches of Switzerland. “Kids today are immersed in digital technology. Everything is touch-screen.”
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